Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
2006-05-16
2006-05-16
Mizrahi, Diane (Department: 2165)
Data processing: database and file management or data structures
Database design
Data structure types
Reexamination Certificate
active
07047251
ABSTRACT:
A system and method for creating virtual “flat” customer records derived from database customer data that may be used as standardized input for analytical models. A Customer Analytic Record (“CAR”) application may be created as a database object to extract, transform, and format all of the customer data needed for customer segmentation and predictive modeling. The CAR may be a set of database “views” that are defined using virtual stored queries and enabled using capabilities of a data base management system and a structured query language. The CAR is preferably a virtual “flat” record of the customer data needed for customer analytics. The customer data may be extracted by running one or more SQL queries against the database view(s). The CAR application may dynamically calculate additional variables using predetermined transformations, including custom transformations of an underlying behavior. If additional variables are created, the CAR may be modified to include the additional variables. The CAR is preferably a dynamic view of the customer record that changes whenever any update is made to the database. The definition of the CAR provides documentation of each data element available for use in models and analytics.
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DaycoStatement Regarding Related Applications.
Ansusinha Theodore
Reed Kenneth L.
Accenture Global Services GmbH
Mizrahi Diane
Oppenheimer Wolff & Donnelly LLP
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