Card – picture – or sign exhibiting – Check – label – or tag – Holder
Reexamination Certificate
2000-06-13
2001-11-27
Davis, C. (Department: 3628)
Card, picture, or sign exhibiting
Check, label, or tag
Holder
C248S220410, C040S661030
Reexamination Certificate
active
06321475
ABSTRACT:
The present application relates to a new and improved display device particularly adapted for use in a retail store environment and to a business method incorporating the use of such a display device.
BACKGROUND OF THE INVENTION
The retail consumer is presented with an ever-increasing variety of goods offered to him or her in a retail store environment. Each of the goods vie for shelf space and the opportunity to be presented to the potential customer in an attractive manner and in a manner which will hopefully lead to a sale.
Such competition is present in the hobby and craft field as in other categories of goods. The products of various manufacturers compete with each other for shelf space and, once on the shelves, compete for the customer's purchase dollar. Consideration of closed packaging itself by the consumer often leads to ineffective competition. In connection with hobby and craft sets in particular a most effective and compelling promotion for the product can be the presentation of an actual product as made by the set. The display of an actual scale model airplane, for example, may be an effective inducement to a customer to buy the kit for completing that very model.
It is accordingly a purpose of the present invention to provide a display apparatus for presentation of three-dimensional objects in a retail store environment.
A further purpose of the present invention is to provide a display device for three-dimensional objects which may be associated with a retail store display of goods relating to the objects.
Still a further purpose of the present invention is to provide a display apparatus which may be mounted to a store shelf to provide a protected display environment for the objects to be displayed.
Yet another purpose of the present invention is to provide a methodology incorporating such a display apparatus for improving the sales appeal of kit products by allowing the display of an object constructed by the kit product.
BRIEF DESCRIPTION OF THE INVENTION
In accordance with the foregoing and other objects and purposes, a display device of the present invention includes a bracket assembly and a product display case construction affixed thereto. The bracket assembly is adapted to be mounted to a front edge of a shelf of the type which may be found in retail store environments and the like. The bracket assembly comprises a mounting wall and a rearwardly-extending flange projecting from the rear thereof. The product display case is supported by and extends forwardly of the mounting wall. The product display case includes a shelf which provides a support means upon which one or more three-dimensional objects, which may for example be samples of the type of construction which may be formed by a product offered for sale by the retail store, can be placed. The shelf is preferably adapted to accommodate the particular object or objects to be displayed. A transparent dome surrounds the shelf and the objects placed thereon to provide a closed and protected environment therefor. When in place on a store shelf, the display case is supported by the bracket assembly forwardly of the front shelf edge. Preferably, products for sale relating to the object placed in the display case are located on the store shelf in the immediate area, and preferably behind, the display device. The display device thus serves as an effective “shelf talker” for the goods for sale displayed in association therewith.
The methodology of the present invention contemplates the locating of one or more kit products on a store shelf, constructing an object in accordance with and from a kit product of the type placed on the shelf, and mounting the constructed object in a display device located at a front edge of the shelf upon which the kits are displayed.
REFERENCES:
patent: 2920757 (1960-01-01), Garman
patent: 3027064 (1962-03-01), Thomas
patent: 3570665 (1971-03-01), Houston et al.
patent: 3881649 (1975-05-01), Krautsack
patent: 4201291 (1980-05-01), Davidson
patent: 5480090 (1996-01-01), Taddei et al.
patent: 6035569 (2000-03-01), Nagel et al.
patent: WO 93/19448 (1993-09-01), None
Davis C.
Natural Science Industries, Ltd.
Schweitzer Cornman Gross & Bondell LLP
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