Serving advertisements based on content

Details Serving advertisements based on content Serving advertisements based on content

2006-07-14

2010-06-08

Alam, Shahid A (Department: 2162)

Data processing: database and file management or data structures

Database and file access

Post processing of search results

C707S731000, C707S944000, C709S219000, C715S733000

Reexamination Certificate

active

07734624

ABSTRACT:
Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

REFERENCES:
patent: 5724521 (1998-03-01), Dedrick
patent: 5740549 (1998-04-01), Reilly et al.
patent: 5794050 (1998-08-01), Dahlgren et al.
patent: 5815830 (1998-09-01), Anthony
patent: 5848397 (1998-12-01), Marsh et al.
patent: 5848407 (1998-12-01), Ishikawa
patent: 5948061 (1999-09-01), Merriman et al.
patent: 6026368 (2000-02-01), Brown et al.
patent: 6044376 (2000-03-01), Kurtzman, II
patent: 6078914 (2000-06-01), Redfern
patent: 6144944 (2000-11-01), Kurtzman, II et al.
patent: 6167382 (2000-12-01), Sparks et al.
patent: 6269361 (2001-07-01), Davis et al.
patent: 6385592 (2002-05-01), Angles et al.
patent: 6401075 (2002-06-01), Mason et al.
patent: 6516321 (2003-02-01), De La Huerga
patent: 6584492 (2003-06-01), Cezar et al.
patent: 6665838 (2003-12-01), Brown
patent: 6804659 (2004-10-01), Graham et al.
patent: 6892181 (2005-05-01), Megiddo et al.
patent: 6892354 (2005-05-01), Servan-Schreiber et al.
patent: 6985882 (2006-01-01), Del Sesto
patent: 7013298 (2006-03-01), De La Huerga
patent: 7039599 (2006-05-01), Merriman
patent: 7136875 (2006-11-01), Anderson et al.
patent: 7139732 (2006-11-01), Desenberg
patent: 0 913 779 (1999-05-01), None
patent: 9-311870 (1997-12-01), None
patent: 11-045278 (1999-02-01), None
patent: 2001-243256 (2001-09-01), None
patent: 2001307464 (2001-11-01), None
patent: 2002-108924 (2002-04-01), None
patent: 2002-117049 (2002-04-01), None
patent: 2002-245061 (2002-08-01), None
patent: 2002259790 (2002-09-01), None
patent: WO 97/21183 (1997-06-01), None
patent: WO 01/50320 (2001-07-01), None
Notice of Rejection Grounds for Japanese Patent Application No. 2005-501982, mailed Nov. 6, 2007 (3 pgs.) with translation (3 pgs.).
Translation of Chinese Office Action for Chinese Patent Application No. 03824461.6, dated Dec. 12, 2007 (10 pgs.).
U.S. Appl. No. 95/001,073, Reexamination of Stone et al.
U.S. Appl. No. 95/001,061, Reexamination of Stone et al.
U.S. Appl. No. 95/001,069, Reexamination of Stone et al.
U.S. Appl. No. 95/001,068, Reexamination of Stone et al.
Dedrick, R., Interactive Electronic Advertising, IEEE, 1994.
Dedrick, R., A Consumption Model for Targeted Electronic Advertising, Intel Architecture Labs, IEEE, 1995.
Baseview Products, Inc., ClassManagerPro Administration Manual v. 1.0.5, Feb. 1, 1997.
Ad-Star.com website archive from www. Archive.org, Apr. 12, 1997 and Feb 1, 1997.
Information Access Technologies, Inc., Aaddzz brochure, “The Best Way To Buy And Sell Web Advertising Space,” © 1997.
Information Access Technologies, Inc., Aaddzz.com website archive from www. Archive.org, archived on Jan. 30, 1998.
AdKnowledge Market Match Planner: Reviewer's Guide, AdKnowledge, May 1998.
AdKnowledge Campaign Manager: Reviewer's Guide, AdKnowledge, Aug. 1998.
Baseview Products, Inc., AdManagerPro Administration Manual v. 2.0, Dec. 1998.
AdForce, Inc., A Complete Guide to AdForce, Version 2.6, 1998.
AdForce, Inc., S-1/A SEC Filing, May 6, 1999.
Business Wire, “Global Network, Inc. Enters Into Agreement in Principle With Major Advertising Agency,” Oct. 4, 1999.
Zeff, R. et al.,Advertising on the Internet, 2ndEd., John Wiley & Sons, 1999.
Request for Reexamination of U.S. Patent No. 7,240,025 B2, Control No. 95/001,073.
Request for Reexamination of U.S. Patent No. 6,446,045 Bl, Control No. 95/001,061.
Request for Reexamination of U.S. Patent No. 7,249,059 B2, Control 95/001,069.
Request for Reexamination of U.S. Patent No. 6,829,587 B2, Control 95/001,068.
Statement Regarding References in 1449 Form.
Notice of Preliminary Rejection to Korean Patent Application No. 10-2005-7005101, dated Sep. 14, 2006, (4 pgs.), with English language translation (5 pgs.).
Tenenbaum, et al., “Eco System: An Internet Commerce Architecture,”IEEE Computer, pp. 48-55, (May 1997).
Canadian Office Action to Canadian Patent Application No. 2,499,669, dated Jun. 3, 2008 (3 pgs.).
Myka, A., “Automatic Hypertext Conversion of Paper Document Collections,” (ch. 6),Digital Libraries Workshop, pp. 65-90, DL '94, (Newark NJ) (May, 1994) (selected papers).
Graham, I.,The HTML Sourcebook, pp. iii-viii; 22-27; 87-88; 166-168; 409-416, John Wiley & Sons (1995) (ISBN 0471118494).
Thistlewaite, P., “Automatic Construction And Management Of Large Open Webs,”Information Processing And Management; an International Journal(Ed. Tefko Saracevic), vol. 33, No. 2, pp. 161-173 (Mar. 1997) ISSN 0306-4573).
Mills, T., “Providing World Wide Access To Historical Sources,”Computer Networks and ISDN Systems, vol. 29, Nos. 8-13, pp. 1317-1325, (Sep. 1997) (Presented at Sixth Int'l World Wide Web Conf., Santa Clara, CA (Apr. 7-11, 1997)).

Affiliated with

Also associated with

Rating

Serving advertisements based on content does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Serving advertisements based on content, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Serving advertisements based on content will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-4198009