Serving advertisements based on content

Data processing: database and file management or data structures – Database design – Data structure types

Reexamination Certificate

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C707S793000

Reexamination Certificate

active

07136875

ABSTRACT:
Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

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