Serving advertisements based on content

Details Serving advertisements based on content Serving advertisements based on content

2011-05-03

2011-05-03

Alam, Shahid A (Department: 2162)

Data processing: database and file management or data structures

Database and file access

Record, file, and data search and comparisons

C707S705000, C709S219000, C715S738000

Reexamination Certificate

active

07937405

ABSTRACT:
Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

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Rejection Decision of Chinese Patent Application No. 03824461.6, mailed Sep. 6, 2010 (3 pgs.) with translation (4 pgs.).

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