Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping
Reexamination Certificate
2011-07-05
2011-07-05
Garg, Yogesh C (Department: 3625)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Electronic shopping
C705S026640, C705S026100
Reexamination Certificate
active
07974888
ABSTRACT:
A service is disclosed for enabling web sites and other entities to provide item recommendations and other behavior-based content to end users. The service can be implemented as a web service that is remotely accessible over the Internet. Web sites use the web service's interface to report events descriptive of item-related actions performed by end users (e.g., item views, item purchases, searches for items, etc.). The web service analyzes the reported event data on an aggregated basis to detect various types of associations between particular items, and stores resulting datasets that map items to associated items. The web service's interface also provides various API calls for enabling the web sites to request item recommendations and other behavior-based content, including but not limited to personalized recommendations that are based on the event history of the target user. Advantageously, the web sites need not host the infrastructure for providing such content.
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Kane, Jr. Francis J.
Miller Jocelyn M.
Smith Brent R.
Srinivasan ShenbagaKumaran
Tavis Matthew T.
Amazon Technologies Inc.
Garg Yogesh C
Knobbe Martens Olson & Bear LLP
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