Service for providing item recommendations

Details Service for providing item recommendations Service for providing item recommendations

2011-05-17

2011-05-17

Smith, Jeffrey A (Department: 3625)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Electronic shopping

Reexamination Certificate

active

07945485

ABSTRACT:
A service is disclosed for enabling web sites and other entities to provide behavior-based content to end users. The service can be implemented as a web service that is remotely accessible over the Internet. Web sites use the web service's interface to report events descriptive of item-related actions performed by end users (e.g., item views, item purchases, searches for items, etc.). The web service analyzes the reported event data on an aggregated basis to detect various types of associations, including associations between particular search queries and items. The detected associations are recorded in site-specific datasets, and are made available to the corresponding sites via the service's interface.

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