Selecting prospective bidders to whom to promote an online...

Details Selecting prospective bidders to whom to promote an online... Selecting prospective bidders to whom to promote an online...

2008-01-08

2008-01-08

Patel, Jagdish N (Department: 3693)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Electronic shopping

C705S014270

Reexamination Certificate

active

09742273

ABSTRACT:
A facility for identifying users to whom to promote a selected auction is described. The facility maintains a representation of bidding histories of a plurality of users. At a point at which certain users have already bid in the selected auction, the facility identifies users that have not already bid in the selected auction that have bidding histories that are similar to those of users that have already bid in the selected auction. The facility then promotes the selected auction to the identified users.

REFERENCES:
patent: 6317722 (2001-11-01), Jacobi et al.
patent: 6549904 (2003-04-01), Ortega et al.
U.S. and U.K. Execs View the Marketing Arena National Underwriter (Life/Health) v90n32 pp. 3, 26 Aug. 9, 1986.
Orr, Alicia; ‘Best ideas’ for fund raising by phone , Target Marketing v21n9 pp. 48-51 Sep. 1998.

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