Selecting key phrases for serving contextually relevant content

Details Selecting key phrases for serving contextually relevant content Selecting key phrases for serving contextually relevant content

2008-01-18

2011-12-06

Somers, Marc (Department: 2159)

Data processing: database and file management or data structures

Database and file access

Preparing data for information retrieval

C705S014520, C705S014730

Reexamination Certificate

active

08073850

ABSTRACT:
A process is described for assessing the suitability of particular keyword phrases for use in serving contextually relevant content for display on particular web pages. In one embodiment, the process involves determining frequencies of occurrence of particular keyword phrases within a peer group of pages associated with a target URL. Popularity levels of the phrases, as assessed using other sources of information, may also be considered. A process is also disclosed in which selected keyword phrases on a web page are transformed into links that can be selected by a user to view bundled content that is related to such keyword phrases.

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