Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2003-11-04
2009-12-29
Kelley, Christopher (Department: 2424)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S029000, C725S014000
Reexamination Certificate
active
07640562
ABSTRACT:
A method for selecting advertisement in a Set Top Box (STB) of a television network comprises receiving advertisement selection information for one or a plurality of advertisement associations. Each advertisement association associates an advertisement space with an advertisement. The advertisement selection information corresponds for each advertisement association to a value of probability for selecting the advertisement for the advertisement space. A selection of an advertisement for a determined advertisement space is triggered and a random value or a pseudo-random value generated. An advertisement is selected using the random value or the pseudo-random value, by selecting a determined advertisement association that associates an advertisement with the determined advertisement space and for which the corresponding advertisement selection information has a value of probability that relates to the random value or the pseudo-random value. The advertisement associated in the determined advertisement association is used.
REFERENCES:
patent: 6216112 (2001-04-01), Fuller et al.
patent: 2002/0046102 (2002-04-01), Dohring et al.
patent: 2003/0229531 (2003-12-01), Heckerman et al.
patent: 2006/0029368 (2006-02-01), Harville
patent: WO-99/59283 (1999-11-01), None
Bachet Franck
Bister Oliver
Bouilloux-Lafont Hélène
Taldir Axel
Andramuno Franklin S
Kelley Christopher
Osha • Liang LLP
THOMSON Licensing S.A.
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