Search engine spam detection using external data

Details Search engine spam detection using external data Search engine spam detection using external data

2004-05-21

2008-03-25

Rones, Charles (Department: 2164)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000, C713S151000

Reexamination Certificate

active

07349901

ABSTRACT:
Evaluating an electronic document in connection with a search. An external source provides data for use in evaluating an electronic document retrieved by a search engine. A first confidence level of the electronic document is determined based on the externally provided data. The first confidence level indicates a likelihood that the electronic document is undesirable. A second confidence level of the electronic document is determined based on attributes of the electronic document. The second confidence level indicates a likelihood that the electronic document is unsatisfactory with respect to a search. A rating for the electronic document generated as a function of the determined first confidence level and the determined second confidence level is used to categorize the electronic document as unsatisfactory in connection with a received search request.

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