Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
2006-07-11
2006-07-11
Truong, Cam-Y (Department: 2162)
Data processing: database and file management or data structures
Database design
Data structure types
C707S793000, C707S793000, C707S793000
Reexamination Certificate
active
07076479
ABSTRACT:
A system and method of generating an ordered search list via a pay-for-performance search engine by determining various account balances to determine if a search listing is given preferential placement in a search list. If a web site advertiser's account is below a threshold, for example zero dollars, the search listing associated with the advertiser is not given preferential placement in a search list regardless of the advertiser bid amount for that search listing. Various balances may be used. Some of the balances may be closer to real-time balances and other may be more accurate, for example by removing click charges that were later determined to be non-chargeable. By using the various account balances, the pay-for-performance search engine prevents over-delivery of preferential placement and possible over-billing of the advertisers.
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Cheung Dominic Dough-Ming
Davis Darren J.
Hu Eugene F.
Shifflett Scott A.
Snell Scott W.
Overture Services Inc.
Truong Cam-Y
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