Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2005-04-05
2005-04-05
Elisca, Pierre E. (Department: 3621)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S026640, C235S383000
Reexamination Certificate
active
06876974
ABSTRACT:
An advertisement display scheduler resident on a user's computer receives advertisements from a server system over a network. Upon receipt, the advertisement display scheduler determines the priority of the advertisement and assigns it to one of a plurality of prioritized advertisement queues. Each queue is sorted according to predetermined scheduling criteria so that advertisements deemed “more important” are presented to a user first. The advertisement display scheduler logs statistical information relating to the presentation of advertisements for use in updating the scheduling criteria, and makes such statistical information available to the server system.
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Marsh Brian D.
Mc Auliffe Jon D.
Elisca Pierre E.
Goldstein Mark A.
Juno Onhhe Services, Inc.
Sexeboff Steven C.
SoCal IP Law Group
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