Interactive video distribution systems – Program – message – or commercial insertion or substitution – Insertion of local commercial or local program at headend or...
Reexamination Certificate
2009-12-21
2011-10-18
Salce, Jason (Department: 2421)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Insertion of local commercial or local program at headend or...
C725S032000, C725S034000, C725S035000, C725S039000, C725S041000, C725S042000, C725S043000, C725S044000, C725S045000, C725S046000, C725S047000, C725S051000
Reexamination Certificate
active
08042131
ABSTRACT:
A method and system whereby conventional television advertisements (i.e., those delivered to viewers while they watch television programming) can be delivered in conjunction with and correlated with advertisements that are presented to viewers in the Interactive Program Guide (IPG). Moreover, the invention described herein provides for delivering highly targeted ads to viewers in both conventional programming avails and in the IPG, and for linking the targeted ads in these two media to provide for enhanced and highly effective advertising campaigns.
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Carlineo, Spicer & Kee, LLC
Prime Research Alliance E, Inc.
Salce Jason
LandOfFree
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