Communications: directive radio wave systems and devices (e.g. – Directive – Including a satellite
Reexamination Certificate
2005-11-29
2005-11-29
Issing, Gregory C. (Department: 3662)
Communications: directive radio wave systems and devices (e.g.,
Directive
Including a satellite
C455S002010, C705S014270, C705S014270
Reexamination Certificate
active
06970131
ABSTRACT:
The present invention is directed to utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure). The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).
REFERENCES:
patent: 4623230 (1986-11-01), Weinblatt
patent: 4930011 (1990-05-01), Kiewit
patent: 5410724 (1995-04-01), Worthy
patent: 5638077 (1997-06-01), Martin
patent: 5771307 (1998-06-01), Lu et al.
patent: 5898384 (1999-04-01), Alt et al.
patent: 5966696 (1999-10-01), Giraud
patent: 6098048 (2000-08-01), Dashefsky et al.
patent: 6246948 (2001-06-01), Thakker
patent: 6252522 (2001-06-01), Hampton et al.
patent: 6286005 (2001-09-01), Cannon
patent: 6360167 (2002-03-01), Millington et al.
patent: 6507802 (2003-01-01), Payton et al.
patent: 6546257 (2003-04-01), Stewart
patent: 6571279 (2003-05-01), Herz et al.
patent: 6580916 (2003-06-01), Weisshaar et al.
patent: 6647269 (2003-11-01), Hendrey et al.
patent: 2001/0037232 (2001-11-01), Miller
patent: 2002/0022488 (2002-02-01), Srinivasan et al.
patent: 2002/0097193 (2002-07-01), Powers
patent: 2002/0107027 (2002-08-01), O'Neil
patent: 2004/0127192 (2004-07-01), Ceresoli et al.
patent: WO 01/11506 (2001-02-01), None
patent: WO 02/15806 (2002-02-01), None
Bloom, D. “Measuring Panel Position & Viability,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
Bourli, Y. “ Definition of gobards™ Brand Billboard 4×3 m,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
Christensen, F.G. “The Danish GPS Outdoor Measurement Project,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
de Foucault, D. “Outdoor Advertising Audience: Towards a National and Regular Measurement,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
Del Barrio Diaz, A. “ Geomex Basic Processes,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
Drabczynski, M. “Outdoor Advertising Research,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
Thurner, R. “Outdoor Advertising Research The Media Owner Perspective,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
Mezzalsalma, A. “Audience Research Using Portable GPS Units: The Italian Experience,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
Pasquier, M. “Methodological Aspects of Research in Outdoor Advertising,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
Schwarz, R. “GfK Outdoor Advertising Research—G-Score,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
Stewart, M. “ADAM Advertising Display Audience Metering,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
Eddleston, N. “Outdoor Advertising Research The Media Owner Perspective,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
van Muers, L. “Outdoor Advertising Research in the Netherlands: The SUMMO-Model,”Outdoor Advertising Research—International Conference,Zurich, Nov. 23, 2001 <http://www.imu.unibe.ch/forschung/advertising.html> [retrieved Nov. 12, 2002].
Baker James W.
Burke Kay S.
Percy R. Cameron
Percy Roger D.
Christensen O'Connor Johnson & Kindness PLLC
Issing Gregory C.
RDP Associates, Incorporated
LandOfFree
Satellite positioning system enabled media measurement... does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Satellite positioning system enabled media measurement..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Satellite positioning system enabled media measurement... will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-3494529