Result-based triggering for presentation of online content

Details Result-based triggering for presentation of online content Result-based triggering for presentation of online content

2011-08-09

2011-08-09

Lewis, Cheryl (Department: 2167)

Data processing: database and file management or data structures

Data integrity

Triggers, stored procedures, user defined function

C707S728000, C707SE17040

Reexamination Certificate

active

07996375

ABSTRACT:
A computer-implemented method for delivering content is provided, including specifying a rule having a trigger and defining a content presentation action, and receiving a search query from a user. The method further includes generating a result set in response to the search query, identifying at least one characteristic of the result set, and comparing the at least one characteristic to the trigger. If the at least one characteristic satisfies the trigger, the content is presented as specified by the content presentation action that is defined by the rule. Other embodiments are also described.

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