Reference state output system, reference state output...

Electrical computers and digital processing systems: multicomput – Computer network managing – Computer network monitoring

Reexamination Certificate

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Details

C709S223000

Reexamination Certificate

active

06704783

ABSTRACT:

BACKGROUND OF THE INVENTION
1. Field of the Invention
The present invention relates to a reference state output system, a reference state output method, and a computer readable medium on which a reference state output program is recorded and, more particularly, to a reference state output system, a reference state output method, and a computer readable medium, on which a reference state output program is recorded, which are preferably applied when the reference state of contents on an electronic mail server or the World Wide Web (to be referred to as WWW hereinafter) server is output.
2. Prior Art
In recent years, with development of networks represented by Internet, it is frequently performed that an information distributor distributes information such as news to a plurality of referrers as broadcast mails or the like on the requests of companies or the like or that pieces of information are disclosed on homepages.
The concepts of relationships among the company, the information distributor, the referrers, and the information will be described below with reference to FIG.
20
.
FIG. 20
shows a conceptual diagram of the relationships among the company, the information distributor, the referrers, and the information.
As shown in
FIG. 20
, a company
601
requests the information distributor
602
to carry advertisements on electronic mails or homepages. The company
601
requests an information distributor
602
to provide information related to reference conditions to know market needs and the tastes of respective consumers.
However, the information distributor
602
automatically collect reference states for costs or the like to replay to the request of the company
601
, and requires more accurate reference states without loading information referrers
603
,
604
, and
605
.
More specifically, the information distributor
602
must easily and accurately obtain information (to be also referred to as a reference state hereinafter) representing specific contents in which the information referrers
603
,
604
, and
605
are interested.
For this reason, in a system in which an electronic mail or a homepage is referred to, a more accurate device used to cause the information distributor
602
to know the reference states of the information referrers
603
,
604
, and
605
is conventionally required.
In the past, when a person who wants to know reference states corrects reference states related to information, the person calculates time for which the information is displayed on a screen to collect the reference conditions.
In this case, it is assumed that the longer the display time of the information is, the more a referrer is interested in the information (article or the like). In this manner, in the prior art, the degree of interest in information can be collected as a reference state.
However, the prior art has the following problem. That is, collected display time of information does not necessarily represent the degree of interest in the information.
More specifically, information carried on an electronic mail or information on a homepage is constituted by a combination of characters and images. For this reason, different information referrers require different times for recognizing the contents the information on the basis of the characters or the images.
Therefore, even if a plurality of persons display the screen for the same time to refer to information, these persons do not necessarily have the same degree of interest in the information.
This point will be described below with reference to
FIGS. 21 and 22
.
FIG. 21
shows a conceptual diagram of reference times of an electronic mail in a prior art, and
FIG. 22
shows a conceptual diagram of reference times of a homepage on a WWW server in a prior art.
In the example shown in
FIG. 21
, a company
401
requests an information distributor
402
to carry an advertisement.
The information distributor
402
uses, as an electronic mail, information (advertisement information) related to the advertisement requested from the company
401
. This electronic mail is distributed to a distributed mail referrer A
403
, a distributed mail referrer B
404
, and a distributed mail referrer C
405
through a network.
Here, it is assumed that the distributed mail referrer A
403
, the distributed mail referrer B
404
, and the distributed mail referrer C
405
receive electronic mails each having the same contents. It is assumed that the distributed mail referrer A
403
, the distributed mail referrer B
404
, and the distributed mail referrer C
405
are interested in the advertisement information of the received electronic mails at the same level.
In this case, for example, it is assumed that the distributed mail referrer A
403
understands the contents of the advertisement information for 1 minutes, and that the distributed mail referrer B
404
understands the contents of the advertisement information for 3 minutes, and that the distributed mail referrer C
405
understands the contents of the advertisement information for 2 minutes.
In this manner, since different persons have different speeds at which information is understood, the times required for displaying information to understand the contents of the information are different from each other. Therefore, the degrees of interest in the information cannot be accurately known by comparing the display times with each other.
In addition, as shown in
FIG. 22
, when a homepage on the WWW server
502
is referred to, the same problem as described above is posed.
In the example shown in
FIG. 22
, an information referrer A
505
and an information referrer B
506
refer to the contents of a homepage on the WWW server
502
of an information distributor
501
by using browsers
503
and
504
, respectively.
At this time, the information referrers understand the contents of the information from the contents of the homepage at different speeds. Therefore, the degrees of interest in information cannot be accurately known by simply comparing the display times of the information with each other.
SUMMARY OF THE INVENTION
The present invention has been made in consideration of the above circumstances, and has as its object to provide a reference state being capable of accurately outputting the degree of interest in provided information of an information referrer, a reference state output method being capable of accurately outputting the degree of interest in provided information of an information referrer, and a computer readable medium on which a reference state output program being capable of accurately outputting the degree of interest in provided information of an information referrer is recorded.
As described above, according to the present invention, reference times per predetermined number of characters of pieces of information are calculated every person who refers to the information, the reference times per predetermined number of characters for pieces of information are collected, the standard deviation of reference times of each person who refers to the information is calculated. On the basis of the results, as the degree of interest, for example, the deviations of the reference times per predetermined number of characters of pieces of information are calculated, so that the degree of interest in information of the person who refers to the information can be accurately calculated and collected. In addition, in the system of the present invention, parts, i.e., a storage unit, a standard deviation calculation unit, and a degree-of-interest calculation unit may be arranged in one of servers constituting a network, clients such as terminals, and proxy servers.
When the degrees of interest of persons who refer to information and pieces of personal information of the persons are combined to each other, the degrees of interest of groups of persons who refer to information, e.g., pieces of information classified by generations can be totalized.
More specifically, in the present invention, a reference time is acquired every information included in an electronic mail or a homepage, and data are

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