Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
2008-09-23
2008-09-23
Mizrahi, Diane (Department: 2165)
Data processing: database and file management or data structures
Database design
Data structure types
C707S793000, C707S793000
Reexamination Certificate
active
11102856
ABSTRACT:
A method and system for real-time, computer-generated modifications to an online advertising program is disclosed. One aspect of the invention involves a method at a computer associated with an ad placement provider. The method involves receiving a plurality of data streams containing real-time data concerning online advertisements in an online advertising program for an advertiser; applying a first continuous query to the plurality of data streams; generating a first ongoing response to the first continuous query; applying a second continuous query to the first ongoing response; generating a second response to the second continuous query; and in response to an event associated with generating the first or second response, implementing a computer-generated change in the advertising program in real time.
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Google Inc.
Mizrahi Diane
Morgan & Lewis & Bockius, LLP
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