Rapid specification and electronic delivery of customized...

Data processing: database and file management or data structures – Database and file access

Reexamination Certificate

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Details

C707S781000

Reexamination Certificate

active

07917485

ABSTRACT:
A sender, such as a sales representative, may create a customized product notice message directly from a web site that is then sent to one or more customers. The customized product notice message may contain information, such as URL links, that relate to the product. The product notice message may also be customized to include items such as the sender's company logo and the like. When the user opens the product notice message a tracking message is automatically sent to the user who created the message. The user's activity relating to the content of the message that may be tracked is stored within a data store. This activity data may then be delivered to the sender at predetermined times.

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Ansari, Asim and Carl F. Mela (2003), “E-Customization”, Journal of Marketing Research, 40 (2), 131-145.

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