Purchase sequence browser

Details Purchase sequence browser Purchase sequence browser

2011-06-14

2011-06-14

Zurita, James (Department: 3625)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Electronic shopping

C705S027200, C705S037000

Reexamination Certificate

active

07962368

ABSTRACT:
The invention provides a purchase sequence browser (PuSB), i.e. a graphical user interface (GUI) that facilitates insight discovery and exploration of product affinities across time, generated by a purchase sequence analysis of a retailer's transaction data. A purchase sequence browser allows the user to browse the most significant product phrases discovered by an exhaustive search of the product affinities across time; explore the retail grammar to create both forward and backward phrase trees or alternate purchase paths starting from, or ending in, a product; generate consistent purchase sequences given some constraints on the products and their order; and profile the value of a product across time with regard to other products fixed in time.

REFERENCES:
patent: 7630986 (2009-12-01), Herz et al.
patent: 2004/0031058 (2004-02-01), Reisman
Alan L Montgomery, Applying quantitative marketing techniques to the Internet, Interfaces. Linthicum: Mar./Apr. 2001. vol. 31, Iss. 2; p. 90, downloaded from ProQuest Direct on the Internet on Aug. 22, 2010, 18 pages.

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