Purchase selection behavior analysis system and method

Details Purchase selection behavior analysis system and method Purchase selection behavior analysis system and method

2011-04-26

2011-04-26

Jasmin, Lynda C (Department: 3624)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C705S007380

Reexamination Certificate

active

07933797

ABSTRACT:
A market research method is provided, the method including analyzing shopper path data representing a plurality of shopper paths through a store. The analysis typically include, at predetermined time intervals, for each of a plurality of shoppers traveling through the store, and for each of one or more displays positioned in the store: determining a simulated line of sight for each shopper; calculating a distance from each shopper to the display; calculating a time of exposure of the shopper to the display; calculating a peripheral angle of the display from the shoppers simulated line of sight; and calculating a rotation angle of the display relative to the shopper's simulated line of sight. Further, the method may also include, for each of the one or more displays, calculating a visibility measure based on the time of exposure, distance, peripheral angle and rotational angle measured at each of the time intervals, for each of the plurality of shoppers. The method may further include calculating a rating points measure for each display, based on the visibility measure for each display.

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