Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2008-01-29
2008-01-29
Rosen, Nicholas D. (Department: 3625)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
Reexamination Certificate
active
07324957
ABSTRACT:
A system for commercial promotion has a first computerized appliance enabled for data reception on a close-proximity wireless local area network (LAN) having a limited effective range, and for providing received data in a human-understandable form to a user of the first appliance, and a second computerized appliance enabled for data transmission on the close-proximity wireless LAN and having access to a data repository storing promotional material. The first and the second computerized appliances establish a connection on the wireless LAN by virtue of proximity within the limited effective range, the second appliance transmits promotional material to the first appliance in response to the connection, and the first appliance renders the promotional material in human-understandable form for the user in response to receiving the promotional material.
REFERENCES:
patent: 6690918 (2004-02-01), Evans et al.
patent: 7127261 (2006-10-01), Van Erlach
patent: 7177594 (2007-02-01), Burr
patent: 2001/0032193 (2001-10-01), Ferber
patent: 2001/0047294 (2001-11-01), Rothschild
patent: 2002/0169662 (2002-11-01), Claiborne
patent: 2002/0198851 (2002-12-01), Hashimoto et al.
patent: 2003/0093311 (2003-05-01), Knowlson
patent: 2003/0101283 (2003-05-01), Lewis et al.
patent: 2003/0105719 (2003-06-01), Berger et al.
patent: 2003/0110507 (2003-06-01), Dimitrova et al.
patent: 2004/0137886 (2004-07-01), Ross et al.
patent: 2004/0158492 (2004-08-01), Lopez et al.
patent: 2006/0036491 (2006-02-01), Leung et al.
patent: 2006/0064346 (2006-03-01), Steenstra et al.
patent: 1143360 (2001-10-01), None
patent: WO 01/45061 (2001-06-01), None
patent: WO-0145061 (2001-06-01), None
patent: WO 2004/012175 (2004-02-01), None
patent: WO-2004012175 (2004-02-01), None
Mack, A.M, “Going Local,” Adweek, vol. 41, No. 28, pp. 38-39, Jul. 10, 2000.
Simon, H., “Sinking Your Teeth into M-Commerce,” Intelligent Enterprise, vol. 3, No. 13, p. 60, Aug. 18, 2000.
Swartz, N., “Wireless Ads” Loved/Loathed, Wirless Review, vol. 17, No. 19, p. 60, Oct. 1, 2000.
Anon., “Location-Based M-Advertising Trial to Debut,” Newsbytes News Network, Nov. 9, 2000.
Gray, R., “Hit a Moving Target,” Marketing, pp. 45-46, Nov. 16, 2000.
Evans, D., “WAP: Location, Location, Location,” PC Magazine, 112, Apr. 17, 2001.
Anon., “Philips Launches Advanced, High-Speed Beacon Connectivity Technology,” PR Newswire, Jun. 4, 2001.
Anon., “Rainer: Consumers Warn Companies: Go Easy on Bluejacking; Rainer PR Survey Shows High Bluetooth Awareness but Short Shrift for Sneaky Mobile Marketing Tactics,” M2 Presswire, Dec. 4, 2003.
Anon., “Insight: Out of the Blue,” New Media Age, p. 20, Jan. 8, 2004.
Anon., “Filter-UK Plans Launch of Bluetooth Marketing Tool,” New Media Age, p. 7, Jul. 29, 2004.
ANONYMOUS, Insight: Out of the Blue, New Media Age, Jan. 8, 2004, p. 20, Copyright: Centaur Communications Ltd. and Licensors.
Hank Simon, Sinking Your Teeth Into M-Commerce, Intelligent Enterprise, Aug. 18, 2000, p. 60, vol. 2, No. 13, The Gale Group.
Robert Gray, Hit a Moving Target, Nov. 16, 2000, pp. 45-46, ProQuest Info & Learning.
Daniel Evans, WAP: Location, Location, Location, PC Magazine, Apr. 17, 2001, p. 112, The Gale Group.
Nikki Swartz, Wireless Ads: Loved/Loathed, Wireless Review, Oct. 1, 2000, p. 60, vol. 17, No. 19, The Gale Group.
Ann M. Mack, Going Local, Adweek, Jul. 10, 2000, pp. 38-39, vol. 41, No. 28, ProQuest Info & Learning.
ANONYMOUS, Location-Based M-Advertising Trial To Debut, Newsbytes News Network, Nov. 9, 2000, The Gale Group.
ANONYMOUS, Philips Launches Advances, High-Speed Beacon Connectivity Technology, PR Newswire, Jun. 4, 2001, Dialog Global Reporter.
ANONYMOUS, Rainer: Consumers Warn Companies: Go Easy On Bluejacking; Rainer PR Survey Shows High Bluetooth Awareness but Short Shrift for Sneaky Mobile Marketing Tactics, M2 Presswire, Dec. 4, 2003, Dialog Global Reporter.
ANONYMOUS, Filter-UK Plans Launch of Bluetooth Marketing Tool, New Media Age, Jul. 29, 2004, p. 7, ProQuest Info & Learning.
Central Coast Patent Agency Inc.
Rosen Nicholas D.
SoundStarts, Inc.
LandOfFree
Proximal advertising using hand-held communication devices does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Proximal advertising using hand-held communication devices, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Proximal advertising using hand-held communication devices will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-2750281