Providing effective advertising via synchronized telephone...

Details Providing effective advertising via synchronized telephone... Providing effective advertising via synchronized telephone...

2006-02-02

2011-12-06

Smith, Creighton (Department: 2614)

Telephonic communications

With usage measurement

Call charge metering or monitoring

C379S218010, C370S352000

Reexamination Certificate

active

08073118

ABSTRACT:
Information, such as advertising, is presented to VoIP users (12) via a combination of telephone and data streams during session initiation via an IP phone or a personal computer (18). A proxy server (20) that receives the call request coordinates with a media server (30) to transmit targeted advertising to the caller during the post dial delay interval. After the advertisement concludes, the call continues normally.

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H. Schulzrinne, “Real Time Steaming Protocol (TRSP)” Apr. 1998, 86 pages.

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