Prospective customer selection using customer and market referen

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive

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707 1, 707 14, G06F 1900

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06061658&

ABSTRACT:
Prospective customers may be selected for target making with respect to a particular product and market without the need to conduct designed marketing campaigns. A computer implemented process applies data mining techniques to databases containing records representing customer and overall market populations for the purpose of selecting market segments and prospective customers for targeted marketing.

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Labe, Jr., R.P., "Database Marketing Increases Prospecting Effectiveness at Merrill Lynch," Interfaces, vol. 24, No. 5, Sep.-Oct. 1994, pp. 1-12.

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