Card – picture – or sign exhibiting – Changing exhibitor – Sliding plate
Reexamination Certificate
1999-05-25
2001-05-29
Melius, Terry Lee (Department: 3628)
Card, picture, or sign exhibiting
Changing exhibitor
Sliding plate
C040S488000, C040S490000, C040S445000
Reexamination Certificate
active
06237265
ABSTRACT:
BACKGROUND ART
With the ever increasing quantity of products and services being offered to consumers, substantial interest has been given to promotional systems for advertising such products and services. In this regard, a wide variety of advertising displays and promotional literature has been created and distributed to consumers. However, due to the deluge of material to which average consumers are constantly exposed, greater emphasis has been placed upon developing eye-catching visual displays and promotional material which will receive consumer attention.
Although various novelty products and printed displays have been created in an attempt to satisfy this demand, these prior art products have failed to provide the desired interest generating result with production costs which advertisers are capable of justifying. In attempting to generate a unique advertising display, some prior art products have employed complex folding systems which produce a three-dimensional display when activated or unfolded. However, in spite of the unique visual appearance generated by such products, the overall cost of production and complexity of assembly of these systems has prevented such prior art systems from becoming popular.
Other prior art displays have attempted to generate consumer interest by providing unique visual images or other indicia as an integral part of the display. However, these prior art attempts have also failed to generate the consumer interest being sought, largely due to an inability to physically involve the consumer in the promotion or display.
Therefore, it is a principal object of the present invention to provide a printed advertising or promotional product which is capable of being produced at a reasonable cost and provides an exciting, interest generating display.
Another object of the present invention is to provide a printed advertising or promotional product, having the characteristic features described above, which enables the consumer to physically control the presentation of the display in a unique hands-on manner.
Another object of the present invention is to provide a printed advertising or promotional product, having the characteristic features described above, which is capable of mass production and assembly.
A further object of the present invention is to provide a printed advertising or promotional product, having the characteristic features described above, which provides a unique, eye-catching, exciting and surprising pop-up display which is produced in response to action by the consumer.
Other and more specific objects will in part be obvious and will in part appear hereinafter.
SUMMARY OF THE INVENTION
By employing the present invention, all of the difficulties and inabilities of the prior art are eliminated and a unique, hands-on, printed, visually exciting and interest generating advertising/promotional product is attained. This desirable and previously unattainable result is realized in the present invention by providing a unique, pre-printed housing within which a pair of display members are operatively interconnected to each other to move simultaneously outwardly from the housing in an unexpected and unanticipated manner.
In accordance with the present invention, a housing is provided which incorporates a front panel and a rear panel interconnected to each other and mounted in juxtaposed, spaced relationship defining an interior zone therebetween. Each panel preferably comprises an eye-catching, visual display for generating consumer interest. In the preferred embodiment, an interior partition is mounted between the front panel and the rear panel, with the interior partition being affixed to one of said panels. Furthermore, an endless band is mounted about the interior partition in a manner which enables the endless band to freely slide peripherally about the partition in a continuous manner. The promotional product of the present invention is completed by affixing two separate and independent display members directly to opposite sides of the endless band in a manner which produces simultaneous movement of both display members in opposite directions.
By employing this construction, a visually exciting and interest generating advertising/promotional product is obtained which enables a consumer to physically engage a portion of one of the display members when the display member is mounted within the housing. Then, by longitudinally moving a first display member in a first direction relative to the housing, movement of the second display member is produced to the surprise of the consumer.
Since the first display member is affixed to one side of the endless band, the longitudinal movement of the first display member causes the endless band to slidably rotate about the interior partition to which the band is mounted. Furthermore, since the second display member is affixed to the opposed side of the endless band, the movement of the band causes the second display member to move simultaneously therewith in a longitudinal direction opposite from the direction in which the first display member is moved.
As a result of this construction, the consumer-generated longitudinal movement of the first display member automatically causes the second display member to pop-up out of the housing in a direction opposite from the direction in which the first display member is being moved. This sudden and unexpected result surprises the consumer, causing excitement and interest in the advertising/ promotional product and the information contained thereon. In this way, consumer interest is generated both in the advertising/display product, as well as the message being promoted by the product.
The invention accordingly comprises an article of manufacture possessing the features, properties, and relation of elements which will be exemplified in the article hereinafter described, and the scope of the invention will be indicated in the claims.
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Hewitt James M
Melius Terry Lee
Stoltz Melvin I.
Structural Graphics LLC
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