Promoting customer loyalty

Details Promoting customer loyalty Promoting customer loyalty

2011-06-14

2011-06-14

Weiss, John G (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

07962362

ABSTRACT:
A lottery system and method is disclosed which promotes the continued play of a participant by rewarding them, on a pro-rated basis, for their loyalty. There are two aspects to the invention: (i) the tracking of a player's behaviour; and (ii) calculating a lottery payout structure based on the player's behaviour. In general, players are recognized for their loyalty or patronage, with those demonstrating superior loyalty being awarded a greater amount of a loyalty prize pot. In the event that several players select the winning number in a given lottery, the main prize would be equally divided amongst them. However, for those particularly loyal customers, additional moneys would be paid out from a loyalty reward pot. A mathematical formula in the form of a decay function incorporating the recency, frequency and intensity of a player's lottery ticket purchases would establish whether or not a player qualifies for a loyalty reward payout from the loyalty reward pot as well as the amount to be awarded.

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