Interactive video distribution systems – Use surveying or monitoring
Reexamination Certificate
2007-08-21
2007-08-21
Miller, John (Department: 2623)
Interactive video distribution systems
Use surveying or monitoring
C725S014000, C725S046000
Reexamination Certificate
active
09998979
ABSTRACT:
Profiling a television viewer by monitoring and processing, locally at a television viewing environment, the viewer's interactivity (e.g., via a remote control unit) with the television viewing environment. Generating one or more profiles for each viewer based on one or more of the multitude of interactions of each viewer and on, in general, the viewing habits and preferences of the viewer. Automatically and reliably, detecting or inferring at a particular time, which specific individual or individuals, are actually interacting with the TV in household comprising more than one individual. Such viewer identification and profile generation can be used to facilitate the delivery of targeted content, including targeted advertising.
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Eldering Charles A
Rampulla Andrew J
Schlack John A.
Sutton Andrew
Chowdhury Sumaiya A.
Miller John
Prime Research Alliance E., Inc.
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