Product marketing booklet

Details Product marketing booklet Product marketing booklet

1995-11-21

1998-09-08

Fridie, Jr., Willmon

Printed matter

Advertising

283900, B42D 1500

Patent

active

058034994

ABSTRACT:
A product marketing booklet that enables a company or a designated representative to communicate with other persons involved in the distribution and/or use of products, including the physician, the patient and the pharmacist. The marketing booklet includes a first multi-panel unit having panels movable relative to each other between an opened condition in which the panels are spaced transversely from each other and a folded, collapsed condition in which the panels overlie each other. A second multi-panel unit includes panels movable relative to each other between an opened condition in which the panels are spaced transversely from each other and a folded, collapsed position in which the panels overlie each other. Attachment means are provided for removably securing the first and second units to each other with the second unit overlying at least a portion of the first unit in a position for permitting the panels of both the first and second units to be maintained either in the opened condition or in the folded, collapsed condition to form a multi-panel booklet. One of the multi-panel units includes information and/or product samples intended to be given to a recipient (e.g., a patient), and the other multi-panel unit is intended to be retained by the physician and includes information-containing substrates that can be secured to a patient's chart.

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