Printed coupon folder

Details Printed coupon folder Printed coupon folder

1975-10-29

1977-03-08

Charles, Lawrence

Printed matter

Advertising

283 62, 229 70, B42D 1504

Patent

active

040109640

ABSTRACT:
A direct mail coupon print promotional vehicle for the stimulation of retail sales of items by the distribution of printed cash discount coupons, which are presented by the consumer or customer at the time of purchase of the item. The vehicle is a direct mail printed coupon folder characterized by a plurality of rectangular paper panels on which the discount coupons are individually printed. The panels are attached end-to-end seriatim to form a rectangular element. A weakened zone such as scoring or perforations is provided between adjacent panels. Each weakened zone is linear and perpendicular to the long axis of the rectangular element, which latter is folded by a plurality of parallel over-and-over folds at said zones to the configuration of a single panel the thickness of which is the conjoint thickness of all of the panels, thus forming the coupon folder. Means is provided to secure the coupon folder against premature opening.

REFERENCES:
patent: 1861459 (1932-06-01), Smith
patent: 3211470 (1965-10-01), Wilson
patent: 3259304 (1966-07-01), Tichnor
patent: 3334806 (1967-08-01), Hiersteiner
patent: 3718277 (1973-02-01), Volkert

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