Pricing across keywords associated with one or more...

Details Pricing across keywords associated with one or more... Pricing across keywords associated with one or more...

2011-04-19

2011-04-19

Champagne, Donald L (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014660, C705S014710, C705S037000

Reexamination Certificate

active

07930210

ABSTRACT:
Helping advertisers by simplifying the management of interactive advertising. Such simplification can by achieved by allowing an advertiser to specify a single bid for multiple keywords associated with an advertisement. When used in conjunction with a maximum cost bid, advertisers are not penalized with higher costs for such simplification.

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patent: 2003/0055729 (2003-03-01), Bezos et al.
patent: 2003/0093285 (2003-05-01), Colace et al.

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