Preparation and utilization of customer profile data in a...

Interactive video distribution systems – Operator interface – To facilitate tuning or selection of video signal

Reexamination Certificate

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Details

C725S034000, C725S060000

Reexamination Certificate

active

07856646

ABSTRACT:
Methods and systems for preparing, updating and maintaining customer profile data that may be utilized in an interactive television system for providing tailored customer-specific interactive services, and product offerings and helpful information content. The customer's set-top box queries an application server for profile data corresponding to the customer. A web services system queries each of a number of data services associated with the interactive television services provider to obtain profile data for the customer. Available customer data is passed to the application server. The application server prepares a customer profile from the customer data and formats the customer profile for use by the client-side set-top box. After the customer profile is stored at the set-top box, customer-specific services and product offerings may be presented to the customer in the form of targeted advertising, and customer-specific information content may be presented to the customer.

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