Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2007-03-13
2007-03-13
Jeanty, Romain (Department: 3623)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
Reexamination Certificate
active
10008995
ABSTRACT:
A system to determine metrics based on preference information. The metrics may be presented to a client in several forms and may include at least one of: impact of change in attribute on change in share; impact of change in attribute on share; impact of change in attribute on change in normalized utility; willingness to pay; relation of price and share, given a change in an attribute; gap analysis; gap with competition; unacceptable attribute levels; vulnerability; clout; brand favorability; brand vulnerability; and change in margin due to acceptable change in comparison product.
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Paul, Lauren, “1 to 1 Marketer&#
Golden Andrew P.
Keli Sev K. H.
van der Scheer Hiek Roelof
Wittink Dick R.
Brandt Jeffrey L.
Jeanty Romain
JLB Consulting, Inc.
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