Prediction engines using probability tree and computing node...

Details Prediction engines using probability tree and computing node... Prediction engines using probability tree and computing node...

2011-03-15

2011-03-15

Sparks, Donald (Department: 2129)

Data processing: artificial intelligence

Knowledge processing system

Knowledge representation and reasoning technique

C705S014270, C709S203000

Reexamination Certificate

active

07908238

ABSTRACT:
There are methods and apparatus, including computer program products, for providing a probability tree of nodes in which each node is associated with a tries value and a success value, and at least one node is associated with a computed probability value representative of a predicted response rate for an advertisement creative; and computing a first probability value for a first node of the probability tree based on its associated tries value and success value, and a computed probability value associated with a parent node to the first node. In one exemplary embodiment, the first probability is computed according to the following equation:Probability=(1+Successnode-SuccessChild)(triesnode+1probabilityParent-trieschild

REFERENCES:
patent: 5401946 (1995-03-01), Weinblatt
patent: 5515270 (1996-05-01), Weinblatt
patent: 5704017 (1997-12-01), Heckerman et al.
patent: 5778367 (1998-07-01), Wesinqer, Jr. et al.
patent: 5794210 (1998-08-01), Goldhaber et al.
patent: 5855008 (1998-12-01), Goldhaber et al.
patent: 6026368 (2000-02-01), Brown et al.
patent: 6078866 (2000-06-01), Buck et al.
patent: 6134532 (2000-10-01), Lazarus et al.
patent: 6236977 (2001-05-01), Verba et al.
patent: 6269361 (2001-07-01), Davis et al.
patent: 6285987 (2001-09-01), Roth et al.
patent: 6324519 (2001-11-01), Eldering
patent: 6327574 (2001-12-01), Kramer et al.
patent: 6487541 (2002-11-01), Aggarwal et al.
patent: 6591248 (2003-07-01), Nakamura et al.
patent: 6631360 (2003-10-01), Cook
patent: 6907566 (2005-06-01), McElfresh et al.
patent: 7085732 (2006-08-01), Gould
patent: 7539697 (2009-05-01), Akella et al.
patent: 2002/0116313 (2002-08-01), Deterinq
patent: 2003/0004806 (2003-01-01), Vaitekunas
patent: 2003/0046161 (2003-03-01), Kamangar et al.
patent: 2003/0135460 (2003-07-01), Talegon
patent: 2003/0154126 (2003-08-01), Gehlot et al.
patent: 2003/0187767 (2003-10-01), Crites et al.
patent: 2003/0216930 (2003-11-01), Dunham et al.
patent: 2003/0220918 (2003-11-01), Roy et al.
patent: 2003/0229531 (2003-12-01), Heckerman et al.
patent: 2004/0034570 (2004-02-01), Davis
patent: 2004/0068436 (2004-04-01), Boubek et al.
patent: 2004/0103024 (2004-05-01), Patel et al.
patent: 2004/0148222 (2004-07-01), Sabella et al.
patent: 2004/0167845 (2004-08-01), Corn et al.
patent: 2004/0186776 (2004-09-01), Llach
patent: 2006/0080239 (2006-04-01), Hartog
patent: 2006/0122879 (2006-06-01), O'Kelley
patent: 2007/0067215 (2007-03-01), Agarwal et al.
patent: 2007/0179856 (2007-08-01), O'Kelley
patent: 2007/0185779 (2007-08-01), O'Kelley
patent: 2007/0192217 (2007-08-01), O'Kelley et al.
patent: 2007/0192356 (2007-08-01), O'Kelley
patent: 2007/0198350 (2007-08-01), O'Kelley et al.
patent: 2008/0071775 (2008-03-01), Gross
patent: 2008/0091526 (2008-04-01), Shoemaker
patent: 2009/0012852 (2009-01-01), O'Kelley et al.
patent: 2009/0012853 (2009-01-01), Nolet et al.
patent: 2009/0013031 (2009-01-01), Nolet et al.
patent: 2009/0018907 (2009-01-01), McCarthy et al.
patent: WO 98/34189 (1998-08-01), None
patent: WO 00/62173 (2000-10-01), None
patent: WO 01/01217 (2001-01-01), None
patent: WO 2006/062760 (2006-06-01), None
Unpublished U.S. Appl. No. 10/964,961 in the name of Brian O'Kelley, entitled System and Method for Learning and Prediction of Online Advertisements, filed Dec. 7, 2004, pending, 31 pages.
Unpublished U.S. Appl. No. 11/848,742 in the name of Michiel Nolet, et al., entitled “Prediction Engines,” filed Aug. 31, 2007, pending, 47 pages.
International Search Report for International application No. PCT/US2005/043071, May 30, 2007, 3 pages.
Supplementary European Search Report for European Patent Application No. EP2005000852373, Jan. 4, 2010, 7 pages.
Overture Services, Inc., Pasadena, CA 91103, “Sample Proposal”, pages from http://www.content.overture.com/d/USm/abou/advertisers/sp—1st.jhtrnl , printed on Dec. 8, 2004, 16 pages.
D. Sullivan, GoTo Sells Positions, The Search Engine Report, Mar. 3, 1998 (4 pages).
Unpublished U.S. Appl. No. 11/848,742, in the name of Michiel Nolet, et al., entitled “Prediction Engines,” filed Aug. 31, 2007, pending, 47 pages.

Affiliated with

Also associated with

Rating

Prediction engines using probability tree and computing node... does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Prediction engines using probability tree and computing node..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Prediction engines using probability tree and computing node... will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-2684586