Predicting shopper traffic at a retail store

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Reexamination Certificate

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Reexamination Certificate

active

07996256

ABSTRACT:
Mathematical models for predicting shopper traffic at a shopper region useful for developing inter alia a metric for measuring impressions to in-store advertising.

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“In-store Advertising Audience Measurement Principles,” developed by PCi and ARF, for POPAI, Jul. 2003.
Lindsay, Jeff; James Schuh, Walter Reade, Karin Peterson and Christopher McKinney, ,,The Historic Use of Computerized Tools for Marketing and Market Research: A Brief Survey; Apr. 24, 2007; http://www.jefflindsay.com/market-research.shtml, pp. 1-20.

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