Post production visual enhancement rendering

Details Post production visual enhancement rendering Post production visual enhancement rendering

2003-03-27

2008-10-28

Lonsberry, Hunter B. (Department: 2623)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

C725S034000, C725S035000, C725S040000

Reexamination Certificate

active

07444656

ABSTRACT:
Disclosed is a method and system that renders enhancement images onto receptor sites of a scene of a pre-existing program. A receptor site defines an area of a scene onto which an enhancement image may be rendered and provides information that may include size, scale, rotation, perspective, contour and coloration. Rendering processes may be direct, planar, conformal, blended, or migrated and may produce photo-realistic images that appear to be a natural part of a scene. Selection of enhancements may be targeted or opportunistic and may employ secondary selection criteria including demographics, viewer preferences, pricing and other information. Receptor site identification may employ human or software resources, or a combination thereof. Receptor site information may be determined through human or software resources or a combination thereof and may include the acquisition of characteristics of a displayed object image that then may be applied to an enhancement image.

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