Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2002-08-02
2008-10-28
Lonsberry, Hunter B. (Department: 2623)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S044000
Reexamination Certificate
active
07444659
ABSTRACT:
Disclosed is a method and system in which “labels,” comprising supplemental information such as advertising, promotional, or informational elements including interactive elements, may be superimposed post-production into a video stream. This can be done by using overlay screens including interactive overlay screens or by combining video segments. As such, the labels do not have to physically be part of the actual scene during filming. Once a video stream is created, a space for available advertising is designated either manually or automatically by pattern recognition techniques. A list of available advertising space is generated. During viewing of television broadcasts, advertisements are placed in the video signal. Labels are displayed by superimposing an HTML page that is blank except for the advertisement onto the video signal. Advertisements can be superimposed post-production, and can be personalized and localized. The advertisements can be customized on a per-household basis.
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Intellocity USA Inc.
Lonsberry Hunter B.
Schwegman Lundberg & Woessner, P.A.
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