Pop-up advertising device and method

Details Pop-up advertising device and method Pop-up advertising device and method

1998-07-10

1999-10-19

Garbe, Stephen P.

Printed matter

Advertising

4012406, 4012411, 229 928, G09F 1900, G09F 2310

Patent

active

059675578

ABSTRACT:
A printed advertising device is formed by folding a sheet to enclose a pop-up insert. The pop-up insert is a folded sheet that is initially retained within the advertising device by a novel arrangement, but "pops-up" when the advertising device is accessed to gain the attention of the person opening the device. The advertising device is created by several manipulations of a web, such as folding and applying adhesive using web printing equipment. The advertising device may be a mailing device, a magazine insert or a stand-alone circular.

REFERENCES:
patent: 3460743 (1969-08-01), Burnett
patent: 4074911 (1978-02-01), Stipek, Jr.
patent: 4711686 (1987-12-01), Instance
patent: 4868027 (1989-09-01), Hunkeler et al.
patent: 5050910 (1991-09-01), Schechter et al.
patent: 5188236 (1993-02-01), Sayers et al.
patent: 5242521 (1993-09-01), Hibsch et al.
patent: 5248537 (1993-09-01), Giannavola

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