Pop-up advertising device and method

Envelopes – wrappers – and paperboard boxes – Postal cards or packets

Patent

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Details

4012408, 229 928, B65D 2700

Patent

active

058135960

ABSTRACT:
A printed advertising device is formed by folding a sheet to enclose a pop-up insert. The pop-up insert is a folded sheet that is initially retained within the advertising device by a novel arrangement, but "pops-up" when the advertising device is accessed to gain the attention of the person opening the device. The advertising device is created by several manipulations of a web, such as folding and applying adhesive using web printing equipment. The advertising device may be a mailing device, a magazine insert or a stand-alone circular.

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