Stock material or miscellaneous articles – Layer or component removable to expose adhesive
Patent
1999-01-07
2000-08-01
Ahmad, Nasser
Stock material or miscellaneous articles
Layer or component removable to expose adhesive
283 81, 283 98, 283100, 283101, 428 418, 428 421, 428 422, 428 423, 428 43, 428192, 428194, G09F 300
Patent
active
060963972
ABSTRACT:
A display assembly uses a particular point of purchase label construction associated with a point of purchase display construction associated with a displayed item for purchase that does not take up valuable area that is covered by price stickers, or the like, and in a manner that allows a retail establishment to save up to several hours a week in prominently displaying point of purchase messages. The label construction includes a label face stock having first and second faces, an opaque release liner stock also having first and second faces, the first face of the release liner ply having an adhesive release coating (such as silicon), and the second face of the release liner having first, point of purchase, indicia imaged thereon (such as "As Advertised"), and a pressure sensitive adhesive (preferably repositional) between the adhesive release coating the label face stock to releasably hold the plies together. A single line of weakness (such as a microperforation) is typically disposed in the release liner stock separating it into a first portion having the first indicia, and a second portion that is smaller than the first and readily removed to expose adhesive on a portion of the face stock second face. That exposed adhesive is pressed into contact with a surface of a point of purchase display (such as the back of a shelf surface) so that the point of purchase indicia is readily visible to one viewing an item displayed by the point of purchase display.
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Ahmad Nasser
Moore U.S.A. Inc.
LandOfFree
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