Printed matter – Advertising
Patent
1995-05-12
1998-09-08
Fridie, Jr., Willmon
Printed matter
Advertising
283900, 283116, B42D 1500
Patent
active
058034986
ABSTRACT:
A pharmaceutical marketing device and system which enables a pharmaceutical company or the designated representative to communicate with all persons involved in the marketing and administration of the pharmaceutical products, including the physician, the patient and the pharmacist. The marketing device comprises a unitary member with separable sections which include a free sample to the patient, a peel-off label containing information about the drug to be affixed to the patient's chart, and forms filled out by the physician and the pharmacist with of a mailer, which is returned to the pharmaceutical company or its representatives. Additionally, the patient upon visiting the pharmacist is given a free amount of the drug by the pharmacist, for which the pharmacist is reimbursed by the pharmaceutical company.
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Tung James C.
Werther Norman
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