Pharmaceutical marketing device and system

Details Pharmaceutical marketing device and system Pharmaceutical marketing device and system

1995-07-20

1998-09-01

Fridie, Jr., Willmon

Printed matter

Advertising

283900, 283 98, 283101, 283 51, B42D 1500

Patent

active

057999813

ABSTRACT:
A marketing device and system which enables a company or a designated representative to communicate with other persons involved in the marketing and administration of medical products, including the physician, the patient and the pharmacist. The marketing device comprises multiple, separable segments. These segments can include a product information segment to be affixed to a patient's chart; a disease state management segment to be affixed to a patient's chart; a mailer segment to be returned to the manufacturer of a product or to the manufacturer's representative including patient-related information and, if desired, instructions to the pharmacist to dispense, without charge to the recipient, a specified quantity of a medical product; a pharmacist receipt segment to be signed by the recipient of the free product; a bank check segment made payable to an endorsing pharmacist; a pair of prescription segments; a product sample segment and a patient-education segment for providing information to the patient regarding the disease being treated and/or the prescribed product.

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