Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping
Reexamination Certificate
2007-12-18
2007-12-18
Fadok, Mark (Department: 3625)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Electronic shopping
C705S027200
Reexamination Certificate
active
10640512
ABSTRACT:
An electronic catalog system provides an interface for users to author and post pieces of content, referred to as “blurbs,” for viewing by other users. The blurbs submitted by a particular author are made available for viewing in an author-specific blog (web log) format. Blurbs may also be obtained from external sources, such as from blogs hosted by various web sites. A personalized blurb selection component selects blurbs to present to users based on histories of catalog items selected by such users, and/or based on various other criteria. The blurbs selected for a particular user are presented within a personal log or “plog,” which may be updated daily and will typically contain entries from many different authors. User feedback provided on specific blurbs is taken into consideration by the personalized blurb selection algorithms.
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Prior art description at paragraphs 2-4 of present application.
Brinkerhoff Richard Scott
Hyman Michael Irvin
McQueen, III Clyde D.
Airapetian Mila
Amazon.com Inc.
Fadok Mark
Knobbe Martens Olson & Bear LLP
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