Personalized marketing architecture

Details Personalized marketing architecture Personalized marketing architecture

2011-04-12

2011-04-12

Pond, Robert M. (Department: 3625)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Electronic shopping

C705S026100, C705S014490

Reexamination Certificate

active

07925549

ABSTRACT:
A personalized marketing architecture use real-time data and explicit customer input to augment marketing segmentation, analysis and video advertisement delivery. Customer behavior, preferences, and intentions are monitored and identified to present real-time video messages. Real-time data may be collected based on the customer's data access permission profile to provide messages on an in-home personal portal or on out-of-home display devices to provide personalized messages in public spaces.

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Anatole V. Gershman, et al., “Situated Computing: Bridging the Gap Between Intention and Action,” Third International Symposium on Wearable Computing (ISWC '99), Oct. 18-19, 1999, San Francisco.

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