Personalising content provided to a user

Details Personalising content provided to a user Personalising content provided to a user

2011-07-26

2011-07-26

England, Sara (Department: 2172)

Data processing: presentation processing of document, operator i

Operator interface

For plural users or sites

C715S744000, C715S811000

Reexamination Certificate

active

07987426

ABSTRACT:
A method for personalizing content such as user interface items provided to a user during a session of an interactive application is disclosed. One or more environmental context attribute values for the session are determined. Responsive to a request for content, for at least one item of the content, each of the environmental context attribute values ate mapped to respective values indicating a users level of interest in the item for the environmental context attribute values. Content is retrieved from a content database and the content is personalized as a function of the users level of interest in the item for the environmental context attribute values before being returned to the application.

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