Performance measurement method for public relations,...

Details Performance measurement method for public relations,... Performance measurement method for public relations,...

2005-01-04

2005-01-04

Diaz, Susanna M. (Department: 3623)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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Reexamination Certificate

active

06839681

ABSTRACT:
The present invention is a system and method for the evaluation and measurement of the performance of public relations, advertising and sales events to a particular user in order to provide value added relevance to marketing information. The invention provides a computer based means consolidating in an easily accessed format, information that has relevance to the marketing process of a particular brand or product and the performance measurement of a plurality of public relations events.

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Stevens, Mike. “Direct Marketing: Plugged into the Public,” Marketing, Jan. 21, 1988 [Proquest].*
“Section 2: Customer relations,” The Journal of Product and Brand Management, 1996 [Proquest].*
Kuttner, Robert. “Will the Web Become a Paying Proposition? . . .” The Los Angeles Times, May 27, 1996 [Proquest].

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