Data processing: financial – business practice – management – or co – Business processing using cryptography – Usage protection of distributed data files
Reexamination Certificate
2007-07-24
2007-07-24
Cheung, Mary D. (Department: 3694)
Data processing: financial, business practice, management, or co
Business processing using cryptography
Usage protection of distributed data files
C707S793000
Reexamination Certificate
active
10360688
ABSTRACT:
This invention improves upon existing pay-per-click arrangements periodically generating a code associated with the search-engine users. This code, preferably in the form of a serial number, is compared to the user of the website, such that by observing a metric like the number of clicks for a given period of time, be it a short time or a longer period, such as a day or a week, the system can automatically determine if certain clicks are illegitimate. This allows the pay-per-click company to more fairly invoice the merchants, thereby preventing fraudulent over use.
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Brite Smart, LLC
Cheung Mary D.
Zheng Joe
LandOfFree
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