Pausing one or more ads, one or more ad groups, and/or one...

Details Pausing one or more ads, one or more ad groups, and/or one... Pausing one or more ads, one or more ad groups, and/or one...

2011-08-09

2011-08-09

Hirl, Joseph P (Department: 2426)

Interactive video distribution systems

User-requested video program system

Video-on-demand

C725S097000, C725S116000

Reexamination Certificate

active

07996874

ABSTRACT:
Helping advertisers by simplifying the management of interactive advertising. Such simplification can by achieved by allowing an advertiser to pause the serving of an ad, or some grouping of ads. The pausing may continue for a predetermined time period, until a specified time and/or date, or until a restart is selected.

REFERENCES:
patent: 6182072 (2001-01-01), Leak et al.
patent: 6411992 (2002-06-01), Srinivasan et al.
patent: 6772433 (2004-08-01), LaJoie et al.
patent: 6859839 (2005-02-01), Zahorjan et al.
patent: 2003/0101454 (2003-05-01), Ozer et al.
User Guide: A Complete Guide to AdForce, Version 2.6 (AdForce, Inc., Cupertino, CA, 1998).

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