Special receptacle or package – With indicia or area modified for indicia
Patent
1996-02-02
1998-08-04
Gehman, Bryon P.
Special receptacle or package
With indicia or area modified for indicia
40306, 40310, 40312, 206497, 229 8701, 229 8706, 229 8718, 229 89, B65D 8500, B65D 6538, G09F 300
Patent
active
057880760
DESCRIPTION:
BRIEF SUMMARY
TECHNICAL FIELD OF THE INVENTION
This invention relates to a package and is especially, but not exclusively, related to a retail package for point-of-sale display purposes comprising a can, bottle or other container bearing information which is printed on an outer surface thereof and which relates to, inter alia, the contents thereof. Such information usually includes descriptive matter relating to the contents of the can, bottle or other container, decorative matter, a bar code, a trade mark, a sell-by-date and/or other matter relevant to the particular product; such information forms part of the standard "get-up" of the package and will be referred to as "regular information" hereinafter.
BACKGROUND OF THE INVENTION
Known retail cans of, say, beverages, for instance, carbonated drinks, such as cola drinks and the like, are generally made of a metallic material, for example, steel or an aluminium alloy, and are printed with regular information on their outer cylindrical surfaces. The provision of information in addition to the regular information already printed on the cans for, say, a comparatively short period of time for limited period promotional purposes, can be somewhat difficult and expensive to achieve, in that additional facilities for printing such additional information have to be provided on a short term basis. This results in additional expense in producing the printed can, and, as a result, potentially higher retail costs.
SUMMARY OF THE INVENTION
It is an object of the present invention to provide a package which is more flexible and overcomes, or at least substantially reduces, the above-described disadvantage associated with existing beverage cans and other types of product-filled containers.
Accordingly, the invention provides a package comprising a container (2) having regular information on an outer surface (4) thereof and a wrapper (3) extending at least partially over said outer container surface (4) and bearing information; characterized in that the package (1) is a promotional package and at least some of the information borne by the wrapper (3) is substantially identical to at least some of the regular information on the outer container surface (4).
By "promotional package" is meant a sale or display "get-up" which differs from the standard "get-up", in some way in order to enhance or boost the marketability of the associated product. Thus, over a comparatively short period of time for limited period promotional purposes, the sale or display "getup" of the promotional package of this invention may differ from the standard "get-up" by, for example, including on the wrapper (in addition to its replication of at least some of the regular information on the outer container surface) further or promotional information which differs in style or content from any of the regular information and which, thus, will draw attention to the special promotional nature of the package.
The outer surface of the wrapper may be provided with such information and/or the inner surface of the wrapper may be so-provided, in which latter case, the wrapper may be transparent or semi-opaque, so that the information on the inner surface of the wrapper can be viewed therethrough.
Preferably, the regular information extends over substantially the whole of an outer surface of the container, in which case the information which is substantially identical to at least some of that regular information and which is borne by the wrapper, may also extend substantially wholly thereover.
Preferably, substantially all the information borne by the wrapper is substantially identical to the regular information on the corresponding outer surface of the container.
The container may be in any suitable form, for example, a metallic, plastics or glass can bottle, cup or beaker, or a box made of cardboard or the like, whose outer surface is printed with regular information relating to the contents thereof.
The wrapper is preferably attached to the container, optionally in intimate contact therewith, such that it extends over s
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Modern Packaging, "A Breakthrough at Boraxo," Feb. 1995, pp. 103-105.
Gehman Bryon P.
Schultz George R.
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