Optimizing mail processing by matching publisher and inserter en

Details Optimizing mail processing by matching publisher and inserter en Optimizing mail processing by matching publisher and inserter en

1989-10-03

1991-10-15

Ruggiero, Joseph

Boots, shoes, and leggings

364401, 36446402, G06F 1521

Patent

active

050580302

ABSTRACT:
A system and method is described for optimizing mail processing by applying a co-mail concept. A network is established involving a data center and plural publishers and inserters of advertising documents. Databases are established at the data center of profiles of the publishers and inserters and their current and prospective activities, and the information used by the data center to match publisher to inserters for particular jobs to reduce mail processing and distribution costs, or expedite mail distribution.

REFERENCES:
patent: 4639873 (1987-01-01), Baggarly et al.
patent: 4797832 (1989-01-01), Axelrod et al.
patent: 4800504 (1989-01-01), Durst, Jr. et al.
patent: 4817042 (1989-03-01), Pintsov

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