Open profile content identification

Details Open profile content identification Open profile content identification

2007-03-30

2010-06-01

Al-Hashemi, Sana (Department: 2156)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000, C707S793000, C707S793000

Reexamination Certificate

active

07730017

ABSTRACT:
Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.

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